A course for those who present ‘across the table’ to customers, clients or internal stakeholders, and who want to enhance their credibility and be more persuasive.
WHAT YOU WILL LEARN
THE PROCESS OF BUILDING A GREAT DECK
Starting with the end in mind. What question in the mind of the customer is being answered?
The art of deck design
Use of Visuals, headline/proof golden rule, importance of white space, general rules of design
HOW TO BUILD A COHESIVE AND COMPELLING STORY
Building pages with purpose, and arranging ideas and arguments to facilitate customer buy-in, engagement and action.
The role of facts and how to present them
Graphs, tables, numbers vs words, data vs assertion
Some Key Concepts Covered
Building the Story
The deck should flow with purpose to build a story that addresses the question in the mind of your customer or audience.
Customer Centric Content
Follow a defined process that has the customer at the center of design — leading to better outcomes against your objective.
Headline/Proof Approach
Each slide should make a clear and concise point. Headlines should be key takeaways (not titles) with content of slide containing visuals that support the headline.
Delivery that drives Action
Explore techniques to read your audience and ensure two-way engagement. Learn the art of pitching and catching and about the importance of preparation.
Why This Focus Area...
“During my 22+ year career in CPG with many large branded companies, I’ve been amazed at the lack of formal training on this topic. I created the CRAFTING A GREAT DECK course because I’ve seen too many presentations that do not make their points clearly and concisely, that have too much data, and that are not customer centric. Most courses are oriented to speech style presentations whereas this course focuses on the essential elements in crafting a great written presentation deck that would get presented sitting at a table or in a boardroom.”
Joanne Hillion, Founder HighImpact Leadership Development
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